We live in an instant gratification society. Postcards are a great example of how technology and traditional print are able to work hand-in-hand to bring you a higher ROI. Postcards aren’t subjected to an individual’s spam filters, opt-outs or blacklisting that emails must pass through before they are able to reach an inbox while postcards are cleansed through barcoding and CASS certification so that they WILL reach their intended destination. With a CSV client database file, such as a simple customer contact list in a Microsoft Excel file, you can begin your direct marketing and start sending a great sales piece to your potential customer’s mailbox.

We realize this sounds very complicated because frankly, it is, but we have great news for you. You’re choosing a great print partner, and all that technical lingo is our hurdle, not yours. We can handle it all for you! We can even help you pull a prospect list together. From creating a well designed piece to obtaining a pertinent contact list, Benton Card Company is capable and willing to help you get your name into the mailbox of customers who are waiting to hear from you. However, if you want to take the plunge and design your own piece, we’ve included some helpful rules of thumb to help you get the most impact for your time and effort!

• Headline & Graphic - Make sure these points grab your customer’s attention and interest. You have approximately two seconds to show your customer that
• Marketing Message - We know you’re great, but you’re potential clients might not. Your marketing message must be easy to understand, informative, and valuable to the recipient.
• Clarity – Make sure your call to action, time frame on specials and contact information is clear and definable.
• The Internet – Make sure to include a link to your website, Facebook page, or any other web presence that you have. You can say and accomplish more by grouping your advertising dollars together by giving the customer the chance to really get to know your company on multiple forums.

Postcards: 4″ x 6″

• Stock Options: 10 point C1S, 12 point C2S, 15 point C1S
• Print Available in 1/0, 1/1, 4/1, 4/4* UV 1 – Yes in 10 point C1S
• UV2 – Yes in 12 point C2S